Innie is an Australian company based out of Melbourne, Victoria. It all started by founder Bart Atherinos getting fed up of a common “first world problem”, laced stuffed in our shoes for a clean fashionable look!
A small dedicated team was formed who could relate to the same problem and set out for a solution! Over 18 months of prototyping and market testing lead to innie being launch on Kickstarter, an international crowdfunding website. This lead to innie raising enough capital to enter the market with its first production run!
Who knows where this brand will lead, but it wouldn’t be possible without those who supported us on Kickstarter! Check out our Kickstarter journey below.
Kickstarter is an international crowdfunding website where anyone that has an idea has the opportunity to making it reality. It’s only made possible by the Kickstarter community who not only want to support a product or project but the persons behind it. Fortunately, over 1,100 backers from all over the world loved what we were doing with innie, so by financially pledge we were able to raise enough funds to get into production and ultimately kickstart our dreams! Thank you to all our backers out there!
Take a look at our Kickstarter campaign video!
Here’s how Kickstarter works
Check out www.kickstarter.com to see what all the rage is about! (Caution to those online impulse shopping addicts)