Think you know why sneakers hang over power lines? Think again!So the guys over at Closer Productions put this award-winning short documentary together back in 2010 to find the true meaning behind the internationally symbolic act of hanging sneakers over power lines. If you’ve got 15min its a must watch! "Murder, sex, drugs, art, politics… sneakers hanging on power lines have become a powerful urban symbol, inspiring genesis theories both hilarious and sinister. In an effort to get to the truth once and for all we asked the people of earth to help us solve this mystery. Using an on-line call out and a phone message bank, this documentary was made entirely from donated photographs, phoned-in theories, video, vlogs, and animation.
23 Jul 2016
We were thrilled to be down at the action at the 11th annual Vans BOWL-A-RAMA Bondi! Our Innie Crew was hanging with all the local and international skaters showing them how Innie can benefit their skate shoes.
03 Mar 2015
17 Dec 2014
This is me…
This is how I do…
This is what I do…Full-time jobs suck, that is of course unless you are mega babe Alex Drewniak who used her creative skillz to forge a career in the music festival scene. Chilling backstage, photographing the hottest artists and being a guest list regular are just a few of the perks Lady Drewniak enjoys. Alex takes some time out to tell us what it’s all about:
24 Nov 2014
Our first Sneaker Freaker swapmeet went off!We took part in our first Sneaker Freaker swapmeet at the Globe warehouse in Melbourne and it was awesome! With huge crowds of sneaker heads, tunes blasting and Hero cranking out the tasty subs, it certainly set the scene for our innie stall.
27 Oct 2014
We believe innie is more than just a brand, it’s a way of life. We stand for creativity, innovation and pushing the boundaries just that little bit further. We love meeting crazy, wild, people who follow the same philosophy. Inspiring those around them to do things a bit differently. These cool kids are what we call the Innie Muses & Misfits. Check out the first instalment of Muses & Misfits.
24 Sep 2014
It feels like summer is just around the corner - bring on festivals, beaches, surfing and road-trips! To celebrate Innie joining the City Beach crew we found 5 must have items to add to your summer wish list! 1. Nixon Blaster Black Speaker Take the party anywhere and everywhere with a portable speaker, perfect for beach parties, picnics or when you're road-tripping in a shitty car with no CD player. 2. Penny Longboard
22 Sep 2014
Our good mate Jake just got put in the Big Brother 2014 house! Not only is he a pretty face but he also has some pretty rad skating skills. You can check his foot modelling debut out here in this awesome video he made for us! We hope you packed some Innie’s to share with your new Big Brother friends! Good luck Jake!
08 Sep 2014
innie evolving into skate scene with key retailersWe're pumped to announce Evolve Skate Store is reppin innie in stores as of today. These guys have been around the skate scene for years so they know their shit! If you're a skater and you need some decent gear then roll on in and chat to the guys. Once you're done there it's only a short kickpush to the Prahran skate park where you can put your new gear to the test, including your innies! If you've been wanting to check out innie first hand before buying, then this is your chance. The guys will give you the run down on how to best use them with which shoes, plus you can still check out our How To page for all the videos you need. Get out there and Cut Loose! Evolve Skate Store are located right in amongst the action at 214 chapel st, Prahran Vic 3181. Checkout their stuff on Instagram @evolveskatestore [instagram-feed id=225818399]
22 Aug 2014
Here at innie HQ we’ve been freezing and working our asses off.Say hello to our new and improved website! One section of the new site you will want to keep an eye on is Co.Lab. While you’ve been sipping mulled cider by a fire, we’ve been getting our hustle on, organising some bloody exciting collaborations and partnerships, we can’t tell you everything yet but hang tight!
17 Aug 2014