Think you know why sneakers hang over power lines? Think again!So the guys over at Closer Productions put this award-winning short documentary together back in 2010 to find the true meaning behind the internationally symbolic act of hanging sneakers over power lines. If you’ve got 15min its a must watch! "Murder, sex, drugs, art, politics… sneakers hanging on power lines have become a powerful urban symbol, inspiring genesis theories both hilarious and sinister. In an effort to get to the truth once and for all we asked the people of earth to help us solve this mystery. Using an on-line call out and a phone message bank, this documentary was made entirely from donated photographs, phoned-in theories, video, vlogs, and animation.
23 Jul 2016
Heard of innie but still not sure if it's for you? Check out this quick video to see what it's all about.
23 Jul 2016
Our latest stockist, Miggsy Shoelaces writes bout their first encounter Cutting Loose with innie!We're excited to announce that leading Australian online shoelace site, Miggsy Shoelaces have not only loved Cutting Loose with innie but they're stocking them along with their awesome range of shoelaces. Make sure to check out their website and grab some new laces if your sneakers are in need of a "lace lift". Here's how their first encounter went down...
22 Jun 2015
What an awesome result we've seen from a recent Facebook post on Australian website Pitchi.Firstly if you haven't heard of Pitchi then you're missing out! Stop reading and (click here) to check out their website. Pitchi is a free selling platform, where people buy and sell via video. All you need is a product to sell and a video to sell it. Whether you're a business, hobbyist or hoarder needing to clear out your crap, Pitchi is where you need to be!
16 Jun 2015
30 May 2015
We all want to look our best, so this shouldn't stop when it comes to our sneakers! Floppy bows are very uncool and ugly, so here are 4 ways to get your sneakers looking bowless.
10 Apr 2015
We were thrilled to be down at the action at the 11th annual Vans BOWL-A-RAMA Bondi! Our Innie Crew was hanging with all the local and international skaters showing them how Innie can benefit their skate shoes.
03 Mar 2015
17 Dec 2014
We always knew innie is a unique, cool product which heaps of people are loving, but to win a Cool Company Award by Anthill Australia makes it official!
08 Dec 2014
This is me…
This is how I do…
This is what I do…Full-time jobs suck, that is of course unless you are mega babe Alex Drewniak who used her creative skillz to forge a career in the music festival scene. Chilling backstage, photographing the hottest artists and being a guest list regular are just a few of the perks Lady Drewniak enjoys. Alex takes some time out to tell us what it’s all about:
24 Nov 2014