Innie was created by an Australian guy who was simply sick of his laces causing him ongoing discomfort and annoyance. Wanting a great looking (bowless) shoe without all that excess lace stuffed inside his shoe, Bart set out to source or invent a product to solve this “first world problem” that many others were also having. After over 12 months of research and development the “innie” was born! Now to get it into production…
On the 25th of April 2014, innie successfully launched a month long crowdfunding campaign on Kickstarter which resulted in shipping over 5,000 products to over 1,100 people around the world! This was enough for the founder to give his University Business Degree the flick and dive into the “real world” of business instead. Establishing key business partners, suppliers and distributors, innie is now positioned for global dominance!
innie has a clear goal, to improve style and comfort when wearing laced shoes!