Muses & Misfits: Lady Drewniak on festival life
This is me…
This is how I do…
This is what I do…
Full-time jobs suck, that is of course unless you are mega babe Alex Drewniak who used her creative skillz to forge a career in the music festival scene. Chilling backstage, photographing the hottest artists and being a guest list regular are just a few of the perks Lady Drewniak enjoys. Alex takes some time out to tell us what it’s all about:
I: Hey Alex! Thanks for taking the time to have a quick chat, your job sounds crazy amazing, can you explain what you do?
A: Currently the marketing Rep for Stereosonic in SA, but I’m all over the shop! I do, Digital Marketing/Social Media, Photography, Videography + Promoting. My favourite part is visually connecting people with music, and the actual event week. So much adrenaline!
I: Describe a typical day in the office?
A: Try, (and I emphasise) TRY the best I can to smash a healthy breakkie and get that first coffee. To put it simply, my day is spent talking to people, making plans and then seeing them through. If I spend the day shooting, I’ll spend the night editing in the office real late listening to hiphop, eating dinner at my desk. That’s my zen time.
I: What about a day at a festival you’re working on?
A: It’s all about being super organised and having a great team around you. Because I’m involved with the promoting/marketing side, my role as such eases on the day of the event. I sort guest lists, and just have to be available to do anything really. From driving artists to their stage to helping blow up beach balls, or sorting confetti canons! The rest of the time I just try take it all in, get amongst the music, enjoy all the interesting characters and capture the mayhem on camera!
I:How did you get into working for festivals?
A: Every day hustle and natural progression. I started out promoting for small venues and ended up working for the Stafford Brothers’ brand management team. I worked on their reality TV Show on fox 8, which was an incredible experience. The whole time I was also volunteering, networking, taking photos and presenting backstage videos, which lead me to my role now.
I: What was the first festival you went to?
A: Ooo! First festival ever… Future music, when I was 17 (yes I snuck in under age).
I: Best act you’ve seen?
A: Hard call, but Major Lazer 2012, Stereosonic.
I:What is on your festival wishlist?
A: Coachella, Glastonbury and Burning Man.
I: You spend most of your time backstage, what is the craziest thing you have seen?
A: You know what, the best thing is just seeing artist interact, and get loose! They always have great games set up, ping-pong tournaments, soccer, beer pong, and when they all decided to get super competitive and team up.. so good!
I: Advice for anyone wanting to get into the industry?
A: Be proactive, enthusiastic, hard working and polite. Let that big kid in you out too
I: What did you want to be when you grow up?
A: A concert pianist.
I: If you were a DJ what would your DJ name be?
A: Lady Drewniak
I: If you had to pick one meal to eat forever what would it be?
A: I’m a simple gal… fresh bread and butter with tomatoes, basil, and a pinch of salt. THE END.
I: Next place you’re travelling to?
A: New Zealand for the Worlds Longest Waterslide in Feb and Brooklyn in June 2015.
I: What are your favourite shoes to wear innies with?
A: oh man. Chuck Taylors, Nike Air Max (have them tattooed on my arm)